.Review the CSR policies of a Fortune 100 company of your choice. Would you clas
ID: 365664 • Letter: #
Question
.Review the CSR policies of a Fortune 100 company of your choice. Would you classify theirpolicies as ethical, altruistic, strategic, or a combination of all three? Provide examples tosupport your answer.Students’ responses will vary. The students will review the CSR policies at a Fortune 100company and classify their policies as ethical, altruistic, or strategic and provide examples tosupport their classification. 2.Review the annual report of a Fortune 100 company of your choice. What evidence can youfind of triple bottom-line reporting in the report? Provide examples to support your answer.Students’ responses will vary. The students will review an annual report of a Fortune 100company and discuss the evidence that the company uses a triple bottom-line reporting intheir report and provide examples to support their research.
Explanation / Answer
Ethical CSR
This is the legal and ethical requirements that a business must fulfil. This is the ‘cover your back’ aspect of CSR and failure to address these requirements can result in a loss of reputation, or even worse, legal prosecution. Large companies are well advised to have a specialist CSR department to keep on top of legal requirements, lack of knowledge is never a defence in a court of law! There are strict laws regarding working conditions for employees, and environmental laws regarding sourcing materials, emissions and so forth.
Altruistic CSR
Altruistic CSR goes beyond the basic requirements that any business must adhere to. An act of altruistic CSR may not directly benefit the company, at least, the benefits to the business will not be the main focus of the project, however, most acts of CSR do have a positive knock-on effect for businesses. Let us take a look at an example…
A company decides to have a fund raising event for a local charity. The employees get involved with various events, a non-uniform day, a raffle and a cake stall. An amount of cash is raised and a representative from the charity visits the company to accept a cheque. This event may have cost the business money, they may have lost man hours from staff involved in the event, and it doesn’t have a direct impact on the business, but the indirect impact can be far-reaching:
The staff will have fun, improving morale.
The staff will feel like they have done something worthwhile.
The staff will appreciate the fact that their employer cares enough about a charity to put on such an event.
The event may make the local paper, TV news or at least be talked about in the local community, putting the business in a positive light locally.
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