performs the functions of building a good rapport with 21) In a promotion mix, e
ID: 365555 • Letter: P
Question
performs the functions of building a good rapport with 21) In a promotion mix, entities outside the company, building up a good corporate image, and handling unfavorable rumors and events. A) personal selling B) sales promotion C) direct marketing D) advertising E) public relations 22) ColaBlue, a soft drink manufacturer, is sued by an environmental group for not meeting certain safety standards in its waste disposal. ColaBlue remedies the problem by adding higher- grade filters and purifiers. Which of the following actions by ColaBlue would constitute a public-relations effort to address the effects of the lawsuit and the consequent damage to its brand image? A) having well-trained personnel at retail outlets to explain the different ranges of products the company provi B) tying in with local restaurants to promote exclusive sales of ColaBlue soft drinks C) lowering prices of ColaBlue's products in the short term D) holding a press conference to explain the remedial steps that ColaBlue has taken E) making new advertisements for ColaBlue products and sponsoring shows on television deSExplanation / Answer
21) Ans is E) Public relations
Public relation activities involves regular connection with people and stake holders to keep them informed about the product and the company.
22) Ans is D) Holding a press conference to explain the remedial steps that Cola Blue has taken
Since a serious issue happened, the best way for damage control is to call a press conference and issue press release. This will be taken as a serious effort and not just a marketing gimmick.
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