For pandora jewellery (pls get sources from Google and write summary ) 1.identif
ID: 365500 • Letter: F
Question
For pandora jewellery (pls get sources from Google and write summary ) 1.identifacation of your brand’s key benefit 2.identification of your Brand’s preference score ( and positioning approach: i e .whether central or differentiated ) 3.your communications objectives and action objectives where relevant 4. Your media strategy chosen 5. Your creative message and Creative tactics 6. Integration of other marketing communications tools For pandora jewellery (pls get sources from Google and write summary ) For pandora jewellery (pls get sources from Google and write summary ) 1.identifacation of your brand’s key benefit 2.identification of your Brand’s preference score ( and positioning approach: i e .whether central or differentiated ) 3.your communications objectives and action objectives where relevant 4. Your media strategy chosen 5. Your creative message and Creative tactics 6. Integration of other marketing communications toolsExplanation / Answer
Pandora Jewellery:
1. Key benefits of the brand:
They have the Category, Materials, Themes, and styles under their charm brand like Dangle, Spacers, Clips. Silver, Gold, 2-tone, glass charms, stones, enamel,
Their themes include Alphabet and numbers, decorative themes, fairy tale, and floral themes
2. Preference score of the brand:
Central positioned or differentiated positioned:
They hand finishing differentiates them from the rest;
They have more than 10 thousand stores all over the world
The brand strategy mapping can be achieved by balancing between the central positioning and differentiated positioning
This results in a map called central distinctiveness map (CD)
With the distinctive branding strategy, the competitors are avoided but with the central strategy, the exhibited brand works as a reference point to compare with their rival brands
3. Communication objectives:
Action Objectives:
4. The selected media strategy:
5. Creative message:
Creative tactics:
6. Integration with other marketing communication tools:
--
Related Questions
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.