Pantone case study This Year’s Colour: Honeysuckle On December 9, 2010, Pantone,
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Pantone case studyThis Year’s Colour: Honeysuckle On December 9, 2010, Pantone, which specializes in colour management and professional colour standards, made an important announcement: the colour of the year for 2011 would be “honeysuckle.” The announcement was made by the Pantone Color Institute, Pantone’s colour forecasting and consulting division, which under the direction of Leatrice Eismen scours the globe to determine which emerging colour trends will be prominent in the coming year. According to Eismen, this complex shade of bright pink with a hint of red and orange, or more specifically Pantone 18-2120 TCX, evokes a sense of summertime. It’s a warm, catchy colour, conveying a sense of optimism. With Pantone’s blessing on honeysuckle and the other colours built into its annual palette, fashion designers, cosmetic producers, makers of home furnishings and appliances, and many other style- and image-conscious businesses begin to plan their product offerings based on Pantone’s colour recommendations. While the colour reports from the Color Institute have become critical reads for product designers and marketers across many industries, only recently has it developed beyond being a mere service of its parent company. For almost half a decade, Pantone has literally provided the industry standard on colour management across the whole spectrum of business sectors, from printing to manufacturing to industrial and beyond. Pantone was founded by Lawrence Herbert in 1963. Herbert, a colour-matcher in a New York City print shop, having no industry-wide standardized method of communicating colour beyond verbal descriptions, created a code of 500 colours that could be produced through formulas for combining inks. Herbert’s colour-matching system was adopted by printers, but it quickly became obvious that this systematic approach to colour management could be applied to numerous other industries as well. Pantone’s products were soon being used in cosmetics, fashion, plastics, and many other products. For many years, the Pantone Matching Systems (PMS) served as the standard in colour matching and identification, with 1114 solid, codified Pantone colours. Each colour in the system is given a name and is shown with its corresponding ink formula number. The colours are organized in the iconic fan of Pantone colour swatches, which caters to many designers who prefer doing colour comparison and selection manually. The PMS colour guides are printed using 13 base colours, selected and licensed by Pantone, plus black and clear white. Over time, Pantone has developed supplemental colour-matching systems for various applications. As many printers use a four-colour CMYK (cyan-magenta-yellow-black) system for printing, Pantone developed a conversion guide to help printers reproduce Pantone colours in the CMYK format where possible. It also created the HEXACHROME six-colour printing system and another guide for correlating sRGB (red-green-blue) formulations with various Pantone colours for digital application. In 2007, Pantone released the Goe system, using ten base colours (four new, six original), which offers 2058 colour formulations, streamlined the colour numbering into a more substantive hierarchy, and included sRGB-compatible software. In total, Pantone’s products offer over 10,000 unique colours for use in various industries. Pantone works hard to expand the functionality of its products. For example, Pantone recently created a hand-held gadget called CAPSURE, which can be used to pull colour samples from virtually any source. CAPSURE uses a tri-directional image-capture system to eliminate colour variations from texture and uneven lighting on a given surface and identify the colour with an existing Pantone hue. Pantone also offers an iPhone app that can be used for isolating and identifying colours in photographs according to the Pantone colour systems. While Pantone offers many different resources to enhance colour varieties and applications, its primary service is simply improving communication across various industries and disciplines. With Pantone’s colour systems, a designer can send Pantone’s colour swatches to a manufacturer and the manufacturer will know what colour the designer wants and how to reproduce it. So when it comes to finding the honeysuckle lipstick to match your new honeysuckle sundress, all you have to do is ask Pantone, and it can give you just the right number. This Year’s Colour: Honeysuckle On December 9, 2010, Pantone, which specializes in colour management and professional colour standards, made an important announcement: the colour of the year for 2011 would be “honeysuckle.” The announcement was made by the Pantone Color Institute, Pantone’s colour forecasting and consulting division, which under the direction of Leatrice Eismen scours the globe to determine which emerging colour trends will be prominent in the coming year. According to Eismen, this complex shade of bright pink with a hint of red and orange, or more specifically Pantone 18-2120 TCX, evokes a sense of summertime. It’s a warm, catchy colour, conveying a sense of optimism. With Pantone’s blessing on honeysuckle and the other colours built into its annual palette, fashion designers, cosmetic producers, makers of home furnishings and appliances, and many other style- and image-conscious businesses begin to plan their product offerings based on Pantone’s colour recommendations. While the colour reports from the Color Institute have become critical reads for product designers and marketers across many industries, only recently has it developed beyond being a mere service of its parent company. For almost half a decade, Pantone has literally provided the industry standard on colour management across the whole spectrum of business sectors, from printing to manufacturing to industrial and beyond. Pantone was founded by Lawrence Herbert in 1963. Herbert, a colour-matcher in a New York City print shop, having no industry-wide standardized method of communicating colour beyond verbal descriptions, created a code of 500 colours that could be produced through formulas for combining inks. Herbert’s colour-matching system was adopted by printers, but it quickly became obvious that this systematic approach to colour management could be applied to numerous other industries as well. Pantone’s products were soon being used in cosmetics, fashion, plastics, and many other products. For many years, the Pantone Matching Systems (PMS) served as the standard in colour matching and identification, with 1114 solid, codified Pantone colours. Each colour in the system is given a name and is shown with its corresponding ink formula number. The colours are organized in the iconic fan of Pantone colour swatches, which caters to many designers who prefer doing colour comparison and selection manually. The PMS colour guides are printed using 13 base colours, selected and licensed by Pantone, plus black and clear white. Over time, Pantone has developed supplemental colour-matching systems for various applications. As many printers use a four-colour CMYK (cyan-magenta-yellow-black) system for printing, Pantone developed a conversion guide to help printers reproduce Pantone colours in the CMYK format where possible. It also created the HEXACHROME six-colour printing system and another guide for correlating sRGB (red-green-blue) formulations with various Pantone colours for digital application. In 2007, Pantone released the Goe system, using ten base colours (four new, six original), which offers 2058 colour formulations, streamlined the colour numbering into a more substantive hierarchy, and included sRGB-compatible software. In total, Pantone’s products offer over 10,000 unique colours for use in various industries. Pantone works hard to expand the functionality of its products. For example, Pantone recently created a hand-held gadget called CAPSURE, which can be used to pull colour samples from virtually any source. CAPSURE uses a tri-directional image-capture system to eliminate colour variations from texture and uneven lighting on a given surface and identify the colour with an existing Pantone hue. Pantone also offers an iPhone app that can be used for isolating and identifying colours in photographs according to the Pantone colour systems. While Pantone offers many different resources to enhance colour varieties and applications, its primary service is simply improving communication across various industries and disciplines. With Pantone’s colour systems, a designer can send Pantone’s colour swatches to a manufacturer and the manufacturer will know what colour the designer wants and how to reproduce it. So when it comes to finding the honeysuckle lipstick to match your new honeysuckle sundress, all you have to do is ask Pantone, and it can give you just the right number.
e Question 2 Pantone's colour-management gystems were designed in a business environment and are primarily employed by businesses and entrepreneurs seeking to standardine colours across varions prodaction applications, Do you think Pantone's aystems might have any use for regular consumers, though? Ifso, how? 8 command option
Explanation / Answer
Pantone’s colour-management systems were designed in a business environment and are primarily employed by businesses and entrepreneurs seeking to standardize colours across various production applications. Do you think Pantone’s systems might have any use for regular consumers, though? If so, how?
Yes, Pantone color management system can be used for the regular customers as well. Since the report tells about the merging color for the year. It becomes evident the people like this color. There can be various offerings given to consumers based on this color scheme year-on year basis. There are various consumer products which can be made keeping this color in mind.
Pantone provides color creations, designs and inspiration in the products hence are can be used by the consumers. It has inspired many product based on the color schemes.
The Colors in Pantone’s systems are created from the proprietary formulations for a base set of inks. What kind of demand do the inks have with the colour management systems as a whole?
Pantone has specified 1114 solid codified colors. Each color is formulated with the specific amount of ink of specified colors. Having said that, the demand for the inks vary with the variation in demand for the colors. Pantone offers resources to enhance the variation in colours and its application in the industry and to the consumer. The demand for of the ink is in a way related to the management systems as a whole
What type of business products is the Pantone management System?
The specialization of Pantone is in color management and professional color standards. It ha its own Pantone color institute which does color forecasting and consulting. It determins the emerging trend of colour. Their primary service is to improve the cross industry communication with respect to colors.
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