a new Indie rock band (18-22 yrs.old audience that do not attend college) wants

Question

a new Indie rock band (18-22 yrs.old audience that do not attend college) wants you to get their name "out there" nationally. A. Name 3 specific traditional (TV, Radio, Print: Newspapers, & Print: Magazines) media placements you would you use and tell why?. B. Name 3 specific Internet and social media placements (Again be specific) you would use and tell why. C. Write an informational PR objective for your plan that shows measurement (for evaluation/measurement purposes). a new Indie rock band (18-22 yrs.old audience that do not attend college) wants you to get their name "out there" nationally. A. Name 3 specific traditional (TV, Radio, Print: Newspapers, & Print: Magazines) media placements you would you use and tell why?. B. Name 3 specific Internet and social media placements (Again be specific) you would use and tell why. C. Write an informational PR objective for your plan that shows measurement (for evaluation/measurement purposes).

Explanation / Answer

A) Traditional media placements:

1)Tv :Since it is a rock band it should specifically advertise on music channels like MTV which are quite popular among youth. Television has vast reach among youths and especially the music channels are something which are constantly viewed by people and hence they would get more publicity.

2)Print Magazines: Advertisements can also roll out in print magazines such as Entertainment Weekly, Rolling stone that are famous among youth and also provide coverage for musicians. These magazines are specially famous for music and they sell a lot which means public is interested to know more. An advertisement here is surely going to catch more eyes.

3)Newspapers: Pamplets can also be put inside a newspaper and distributed. Newspapers such as The New York times or the Washington post etc. Newspapers are traditional modes of getting famous. The daily routine of people is to get updated through newspapers and hence and advertisement here will enhance the number of views.

B) Social media and Internet placements:

1)Facebook: It is the most famous among youths. People generally use Facebook a lot and it has a lot of active users around the world. An advertisement through a Facebook page would turn out to be huge publicity.

2)Webpage on Internet:Selecting the right website name which results in more search and a properly designed web page will provide lot of information and publicity to the band. Nowadays every popular person has a Webpage on the internet which helps people to know more about them. Hence Webpage could be a great option.

3)Twitter and Instagram: The amount of popularity they garner is just insurmountable. People view the photos on Instagram and Twitter is more famous for tweeting and better connecting with the audience. It is widely used nowadays and hence it would bring a lot of attention to the band if used properly.

C) Information PR objective:

To post daily atleast 2 tweets on Twitter to provide information about events to be held by band.

To gain 5 lakh followers in two years on Facebook and 3 lakh followers on Instagram and posting photos or text regularly at least twice on both Facebook and Twitter providing them with information about the day.

To send 10000 newspaper Pamplets with details of music events to be held by the band and their contact details.

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