1.Under what situations would a push strategy be used? What about a pull strateg
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Question
1.Under what situations would a push strategy be used? What about a pull strategy? 2.Why is understanding the target market a crucial aspect of the communication process? 3.Even though advertising is expensive, can it be considered an investment? 4.Should advertising to children be even more restricted than it is already? Explain your answer. 5.How is relationship selling tied to the marketing concept? 6.In today's culture of self-service, is personal selling destined for extinction? Explain your answer. 7.Do you see any disadvantages to brands participating in social media? How does marketing affect the way you interact with social media? 8.As a consumer of mobile marketing, what is your reaction to mobile ads? What are some of the most effective ads? The least? How do they differ? 9.If a firm can increase its total revenue by raising its price, shouldn't it do so? Explain your answer. 10.How important is it for a company to estimate ROI before launching a new product? What does a target ROI enable that company to do?
Explanation / Answer
Push strategy is a kind of marketing strategy wherein the marketers of the product, is taking the products to the end-users by employing various marketing techniques. From the name of the strategy itself, it could be understood, that the marketers are trying to push the products to the customers. This kind of push strategy is used under the circumstances where there is a need to push a newly launched product to the customer. The customers are not aware of the new product, hence it needs to be push to the customer from the company's side.
The pull strategy is the opposite approach of the push strategy. It is making the customers to come to the manufacturer or the retailer to buy the product themselves. This is done with the help of mass media marketing and advertising big sales promotions and more importantly by the word of mouth. Pull marketing involves a lot of advertising and hence it involves a lot of money to be spent on advertising.
Understanding of the target market is very crucial in the communication process, is because, i) the communication medium could be used which exactly suits the target market. ii)The complexity of the communication could be altered according to the target market. for instance if children are the target market for selling a toy, the communication medium could be adopted accordingly.
Advertisement is definitely expensive. But still it could be considered as an investment in the pull strategy. Lot of people would come to know about the products only by the way of advertisements. The customers would be pulled towards the product. The cost of advertisement could be adjusted against the volume of sales that is happening because of the advertisements.
Advertising to children must be even more restricted than it is already. Children would not have the ability to understand as to what is good and what is bad for them. They also would not understand the cost factor that is involved in buying a product. If the parent is not in a position to buy a product that the child asks for, it would create a disappointment among the children. It would affect them psychologically. Hence advertising with having children as the target market should be highly restricted.
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