The assignment for this week asks you to identify three online sources of conten
ID: 365267 • Letter: T
Question
The assignment for this week asks you to identify three online sources of content that exemplify one of the three digital content revenue models (subscription, a la carte, and advertising-supported) discussed in Chapter 10. I have chosen: Amazon, YouTube, Google and Netflix
The assignment asks for three different sources that address one of the digital content review models in chapter 10. Thus, 3 sources that address one of the digital content models described. 750 word minimum.
Describe how each site works, and how it generates revenue.
Describe how each site provides value to the consumer.
Make one recommendation to improve or expand upon this revenue model to reach a different market of users and/or advertisers.
Discuss the implications for this new target market on the overall business model.
Explanation / Answer
Amazon (A La Carte)
Working: Diversified technology operations, including E-Commerce portal, cloud based services, marketing support services, logistics organization, products (like Echo, Alexa, Kindle, etc.), etc.
For its E-Commerce vertical, generates revenue mainly through sale of goods through marketplace model, marketing and commercial assistance to sellers, advertising on portal, transportation support to sellers.
Netflix (Subscription)
Working: Subscription based Over The Top (OTT) platform. Digital media platform and content creators by the means of their production house
Revenue Generation: Subscription Fee, Advertising, Royalties and rights from their production features
Google (Advertising Supported)
Working: Diversified technology company, including search engine, mail services, office support tools, cloud based services, marketing support services, products (like Pixel, Nexus, etc.), etc.
Revenue Generation: Customer Big Data provided to companies, Ad sales, Usage of services like Google Cloud, Product Sales
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