marketing manager for the Grocery SuperStore retail chain, fired up a that gave

Question

marketing manager for the Grocery SuperStore retail chain, fired up a that gave her ready access to information about product availabaliry and compputer proeram customer buying The program helped her immediately set prices for bananas and cherries. Thi type of compater program is called A a decision support system B. a markering model C an Intemet D. a price setting E. a statistical analysis software 8. Data which have already been collected are called data, while data that will be generated through new marketing research are called data. A. primary; secondary primary; intranet C secondary; primary D. secondary; experimental E. intranet; sample Whais the first step in the marketing resecarch proces? A. Analyzing the situation B. Interpreting the data C. Defining the problem D. Getting problem-specific data E. Solving the problem

Explanation / Answer

7. a. It is a decision support system that assists Reshma set prices for products.

8. a. A data that has already been collected is called primary data while data that is not collected by the user and rather by someone else or generated through marketing research.

9. c. Defining the problem is the first step because it gives the direction for the research process.

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