(A) Make a SWOT matrix of Monsanto. (you may go on there website for more info -
ID: 364506 • Letter: #
Question
(A) Make a SWOT matrix of Monsanto. (you may go on there website for more info - https://monsanto.com/)
(B) Then, find or develop SO (strengths-opportunities) Strategies, WO (weaknesses-opportunities) Strategies, ST (strengths-threats) Strategies, WT (weaknesses-threats) Strategies of Monsanto. Needless to say, please check your competitive profile matrix of Monsanto which you already developed previously AND your own BCG matrix of Monsanto in this journal.
Please don't give me the same answer as someone else, I'm looking for variations. Thank you!
Explanation / Answer
Answer: Yes from the situation described here it appears that LVMH is changing its strategic positioning to a broad differentiator. In broad differentiation the companies or the brands attempt to create a broad appeal of the brand across the industry or the market rather than only to a selected few. By opening a number of shops and by allowing use of Louis Vuitton logo widely it is clear that LVMH is changing its strategic positioning from focused differentiator to a broad differentiator. When a shift is made from the focused differentiation to broad differentiation the brand loses its previous appeal but it is not so that entire appeal is lost. Yes in this case there are chances that Louis Vuitton may get stuck in the middle as because of the presence of the counterfeits, the broad differentiation strategy may make the brand a common one as the logo will be present everywhere.
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