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Introduction – provide a detailed summary of Target Corporation; include the fol

ID: 364276 • Letter: I

Question

Introduction – provide a detailed summary of Target Corporation; include the following Describe the department and the type of products it sale. The places your client sells the product (i.e., online and in stores) The type of promotion the client currently uses What the marketing strategy will accomplish for the client Analysis of the target market Customers – summarize how consumer behavior is impacted if the 4 P’s are not strategically aligned with each other. Buyer decision process – Discuss the impact this process has on a company and how it impacts the 4 P’s

Explanation / Answer

Target corporation is a retail store which sells day to day used products and fashion clothes . It sells its products online and uses the promotion to make the customers believe that they get more than what they pay for . They even offer 5% extra off when customers pay using red card . If 4P's are not strategically aligned with each other, then it will create confusion in the minds of the customer about the right brand image of the corporation, message will not be effectively communicated to the customers.

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