1: Imagine you have just purchased a high involvement product (Subway). Explain

Question

1: Imagine you have just purchased a high involvement product (Subway). Explain in two internal and two external factors that have influenced your purchase.

2: Explain the buying decision process as described above for the purchase of a high involvement product ( Subway)

3: Consider the same example for a low involvement product? ( SUbway)

4:Consider the same example for an impulse product ? ( Subway)

5: Consider the stages you would go through in the adoption of a high involvement product? (Subway)

Explanation / Answer

Imagine you have just purchased a high involvement product (Subway). Explain in two internal and two external factors that have influenced your purchase.

The level of involvement is how personally interested you are in the product consumption and the amount of information required to make the decision. A high level involvement requires more of information gathering and is purchased for the first time. In this example it is the purchase of the restaurant Subway.

The internal factors that influence the purchase are:

The external factors that influence the purchase are:

Explain the buying decision process as described above for the purchase of a high involvement product ( Subway)

The steps involved are:

Consider the same example for a low involvement product? (Subway)

Low involvement products are products that require less interest by the customers and are bought more often.

External factors influencing the decision:

Internal factors influencing the decision:

Consider the same example for an impulse product ? ( Subway)

Impulse products are unplanned purchases of retail items. Hence, they are kept near the counters like chocolates, novelties, etc.

For Subway, the substitutes are the major external influence. They are KFC, Dominos, etc

Internal factors might be the leadership style of handling the marketing of impulse products.

Consider the stages you would go through in the adoption of a high involvement product?

There are four stages in the adoption of a high involvement product namely:

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