2017 Fal Home ount This is a graded discussion: 20 points possible due Nov 12 bo

Question

2017 Fal Home ount This is a graded discussion: 20 points possible due Nov 12 board Discussion: Customer Profile Grades Instructions Write a post for the Discussion on this topic, addressing the questions below. Each part should be 1-2 paragraphs or several bullet points in length. Online Tutoring ndar ConferZoom Part 1: Identifying the Customer and Problem elp Topic is about Snapchat. Plea Describe a primary decision maker in your target segment who they are, what they like, how they make buying decisions. Describe the primary problerns) your organization, product or service will help them solve. do 1, ase 3 Part 2: Factors Influencing 2 ano Customer Decisions Provide a brief profile of your target segment using at least three of the following categories: . Geographic characteristics: eg., location, region, population size or climate . Personal and demographic characteristics: eg, age, gender family size, family life stage, income, personality Social and Psychological characteristics: es, culture, social . class, lifestyle, motivation, attitudes, reference groups beliefs. . Situational characteristics: eg buying situation, level of involvement, market offerings, frequency of use, brand oyalty . B2B/organizational buying considerations: eg, individual factors, organizational factors, business environment factors, types of complexity Part 3: Reaching the Customer Based on this profile, identify 2-3 marketing strategies or tactics you believe would be effective at reaching this target segment, and briefly explain why they are a good fit.

Explanation / Answer

Part 1: Identifying the customer and their problem

Target segment focused by Snapchat comprises of user that are smartphone users with internet access and age between 13 to 54. In this case the user or the target audience are the primary decision maker. Specifically, according to researches conducted above 60% of smartphone users in U.S that age between 13-34 years use snapchat. Also 37% of users fall under the age group of 8-24 years. 12% of users are between the age group of 35-54 years.

The primary problem that our organization will help in solving comprises of occupying people and refreshing their minds. Also, the apps earlier version came with no instructions for users, which made it challenging for teens to make it work. However, as the users grow and they encounter problem with features, the app is now available with instructions.

Part 2: Factors influencing customer decisions:

Part 3: Reaching the customer: As the target segment comprises of teenagers; most effective marketing strategy for Snapchat will be to promote the product on other social media like Twitter and Facebook. Apart from this they should heir a popular face, whom teens follow rigorously for becoming the brand ambassador of Snapchat.

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