Value of a problem to us is dependent on both the frequency we have the problem

Question

Value of a problem to us is dependent on both the frequency we have the problem (how often-once an hour, day, week, year, lifetame) and boh e ed it (seconds? Minutes? Hours? Days?) Prodact marketer often try to change your perception of how valuable this problem is to you Braun te ake of ighend ms shavers ran a commercial a few years ago stating that 'its just not the three mnutes you spend shaving, it is the fact that you do it every day Shouidert fuat daly experience be more enjoyable? "Change of perception" is one of the innovation openings (F6 Drucker's list of 7) Can you think of other examples where public perceptions have changed and created openings for basinesses?

Explanation / Answer

Hi,

Thanks for the question.

The main aim for any of the product and the advertisement behind that is to solve the customer's problem and make their experience better.

The other examples for the similar kind of advertisement are:

Revlon lipstick stays for longer periods of time.

Apple products saving the time & efforts and in the process making the customer experience a lot better.

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