1. Staffing - If one enters the country of Dominica , then what are some advanta

Question

1.    Staffing - If one enters the country of Dominica, then what are some advantages/disadvantages of hiring locals Host-country nationals (HCNs) versus expatriates Parent-country nationals (PCNs) and Third-country nationals (TCNs)?

https://www.gov.uk/world/dominica

2.    Marketing Mix - with our product of Fresh Apples in mind, how do the four Ps (product, price, promotion, place) relate to the country of Dominica?

3.    Corporate Social Responsibility (CSR) - how does CSR affect entering the country Dominica?

4.    Is (CSR) important to the country and citizens of Dominica?

Explanation / Answer

If one enters the country of Dominica, the advantage and disadvantages of hiring H0st-Country Nationals over Parent country Nationals and Third Country Nationals are enumerated as follows

Advantages:

Disadvantages:

2. Marketing Mix

Four vital ingredients of a Marketing Mix strategy are

1. Product,

2. Price,

3. Place and

4. Promotion

In the instant case the Product is Fresh Apples which is into food products segment. In order to enter a new market like Dominica, first of all we need to do a comprehensive market research study to ascertain what is the potential of the market, how we can enter into the market

Then the second step is to determine the price at which we can sell the product .It can be done by analyzing the competitors existing price and their profit margin. We can also fixed a certain percentage of margins and add it to the cost price of the Food product.then we can decide where to market the product. Decision like whether to market in whole country or specific parts of a country is likely to be taken at this stage. After that we can choose promotional strategies in order to promote the products.

3.

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