1 )Carmex\'s first efforts in marketing research had the research objective of f
ID: 363491 • Letter: 1
Question
1 )Carmex's first efforts in marketing research had the research objective of figuring out who it was as a company and what the Carmex name means. In the first stage of the marketing research approach, ________, the research objective is set.
taking marketing actions collecting relevant information developing findings developing the research plan defining the problem
2) Carmex uses key Facebook metrics such as "likes" and "engagement" to keep up with the size and activity of Carmex's Facebook audience. In what stage of the marketing research approach would the Carmex manager determine the number of current Facebook likes and level of engagement activity?
Define the problem Develop the research plan Collect relevant information Take marketing actions Develop findings
3) If Carmex sent an email survey to each e-mail address registered through its Facebook page to determine what the demographic profile of its average Facebook fan looked like, this would be an example of _________ data gathering.
unreliable biased secondary tertiary primary
4) In addition to Facebook research, Carmex uses retailer checkout scanner data to determine which formulations of Carmex are most popular. This type of primary data gathered through the front end checkout data is classified as _______ data.
focus group click through survey personal interview observational
5) Assume Carmex used both the poll and the contest on Facebook in an attempt to increase "engagement" and "likes" on the Carmex page. If "likes" did not increase but "engagement" increased by 10%, one would conclude that the contest was _____ successful at driving results than the poll.
less more far more fractionally equally
Explanation / Answer
Answer to question 1) Defining the problem
If problems/complications are defined properly then it becomes easy to get a solution for it solve, thus leading to saving time, money and setting research objectives.
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