The issues management process contains two basic functions Planning and implemen

Question

The issues management process contains two basic functions

Planning and implementation
Identification and resolution
Planning and controlling
Leadership and followership

Key questions proposed to use in analyzing issues includes all of the following except

Who is affected by the issue
Who is in a position to exert influence on the issue
Who can best afford to resolve the issue
Who ought to care about the issue

The case that is generally agreed to have made crisis management is the

Ford/Firestone tire tread separation case
Johnson & Johnson Tylenol case
Enron scandal
Eon Valdez oil spill

Public interest in business ethics is at an all-time high.

True
False

Explanation / Answer

1) The issues management process contains two basic functions

Planning and implementation

The planning function identifies the issue and the implementation function resolves or addresses the issue.

2) Key questions proposed to use in analyzing issues includes all of the following except

Who can best afford to resolve the issue

The people or group that is impacted by the issue is the main question. Apart from this, who needs to care about the issue and also who can exert an influence are also important questions. The affordability part is not part of the analysis questions.

3) The case that is generally agreed to have made crisis management is the

Johnson & Johnson Tylenol case

Tylenol was one of the best selling painkiller product of J&J but cases were reported of few people dying and it was felt that the company will never recover from this. J&J placed consumers first by recalling back the product from the store shelves. The company relaunched the product in a tamper proof packaging and extensive media campaign. The share which had dropped from 37% earlier to 7% after the issue bounced back to 30%.

4) Public interest in business ethics is at an all-time high.

True
The newspaper headlines, television news and all media are full of scandals and scams across business organisations which are in the public domain now. People have become more aware of such morality and ethics in business and use it as a starting point to guage which company is doing ethical business. This perception is impacting the brand equity that companies enjoy.

Related Questions

Navigate

• Browse (All)
• Browse T
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.