Jewelers may target the female market segment, but what about the type of woman?

Question

Jewelers may target the female market segment, but what about the type of woman? mother? single? engaged? married? elder? student? stay at home mom? business woman? Is this simply about the product and how much it cost? How do jewelers target these niche markets?:

This is a question that was asked by my professor after posting this answer:

An organization or an arena that focuses on traditional target marketing is a jeweler. 1. Jewelry making and jewelry marketing has a very long term of traditional marketing and customers. 2. The primary traditional market is aimed at women who are beauty and fashion conscious. 3. The secondary traditional marketing is men who are curious about women and are ready to gift expensive jewelry to their women. 4. This identification of target customers is easy for the business owner to continue with the marketing. 5. The two marketing mixes they found are a combination of product and price which is appealing to the mass audience. 6. The making of quality products, along with reasonable price, attract target customers. 7. The right proportion of the product and the price will be pleasing to the customer. 8. The style of the product is also another expectation of the customer. So done accordingly, style will definitely have all the customers targeted to look forward to the product.

To this question:

By Friday night, identify an organization (it doesn't have to be a nonprofit) that clearly utilizes traditional target marketing. Describe how they utilize a different marketing mix for two or more distinct segments.

Explanation / Answer

The marketing mix constitutes

Product : The Honda Civic brand represents Style, Affordability, Performance and it comes at a price which benefits both car dealership as well as consumers. As global automobile manufacturer , Honda Motor Company will be able to launch this vehicle quickly and effectively in multiple markets both developed as well as emerging markets Ever Since the first launch of the civic in 1973, it was an instant hit and stayed that way until Honda stopped updating the civic in 2009. Honda values loyalty and maintaining strong relationships with car dealerships, authorised service stations and insurance and finance companies . This ensures a fantastic after sales service. The Civic delivers absolute value for money since its the fastest entry level car in its class at within that price range.

Place : Honda offers a wide range of products and markets itself extensively in markets and countries where its well established. This strategy seems to have worked for Honda in emerging markets.

Price : The civic's pricing is positioned to appeal to two generational demographics who earn between 75,000 $ - 150,000 $ annually.

Generation X (Born between 1965 and 1980)

Generation Y (born after 1980)

Promotion : Honda's marketing campaigns reflects the product really well because, the Honda Civic always represented access and freedom. Like i mentioned before it offered a great deal for its price , not many car manufacturers were able to deliver so much for so little. Broad demographics has been Honda's Speciality. However Honda CIVIC was a hit with Young Baby Boomers and its still a Niche Car within its product line up Honda's mission and vision statement is "The Power Of Dreams". It aligns well because Honda has empowered many consumers in emerging markets well before established car manufacturers ever bothered stepping in.They put great quality cars in the hands of ambitious hard working people in un charted waters and it worked.

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