Develop a brief plan as how to deliver your public relations campaign to specifi

Question

Develop a brief plan as how to deliver your public relations campaign to specific audiences. Specify which auidences and salary ranges as demographic t of auidences and which media outlets. Identify at least 3 different types of traditional media you will use for communication. Include a PR motival objective , write in measurement terms before your actions. Develop a brief plan as how to deliver your public relations campaign to specific audiences. Specify which auidences and salary ranges as demographic t of auidences and which media outlets. Identify at least 3 different types of traditional media you will use for communication. Include a PR motival objective , write in measurement terms before your actions.

Explanation / Answer

Public relation campaigns focus upon building a strong and positive relationship between the organization and the target audience. For this public relations campaign, the target audience is the Middle class population with the income range of $75000 per year to $200000 per year. These are the people, our organization is willing to attract to serve the products and services an build positive value proposition. The media outlets will be a combination of traditional media and contemporary media outlets so that reach towards the audience is increased.
Traditional media outlets are:
1.   Newspaper
2.   Events & Road Shows
3.   Television
The contemporary media outlet is the online social media platforms so that the PR initiatives are spread effectively to the target audience.
Here, the PR objective will be to engage the target audience, build a positive value proposition among the target audience, drive them towards the purchase of products and services and retain the target audience.
The measurement terms will be as follows:
1.   Increase in the number of sales
2.   Number of lead generation
3.   Visits to the websites, likes to the social media and other engagement metrics such as share and comments
4.   Gathering of the huge number of audience during road shows and events
5.   People talking positive about the organization
Afterwards, the PR initiatives are taken up and the results are matched to see the performance of the PR campaign.

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