) Briefly describe what would be found in a \"mechanical\" for a full page, full

Question

) Briefly describe what would be found in a "mechanical" for a full page, full color magazine print ad. b) We are trying to make up an ad for a new gourmet Dog Food called "Canine Elite" to run in Cosmopolitan Magazine. The theme is "Beacuse you love them". Suggest a Headline for the print ad and a Subheadline to run at the bottom of the ad. c) Suggest a type of dog to use in the ad...one or two or more dogs? d) Finally, suggest a celebrity "spokesperson" that we could use in the ad, money is no object.............

Explanation / Answer

A mechanical for a full page magazine ad describes the technical requirements of the graphic design. There will be following items that will be found:

Headline - Elite Food for Elite Dogs – Canine Elite

Sub-headline – Owners that care and love their dogs prefer Canine Elite!

Type of dog - Dachshund. Dalmatian (showing strong and healthy)

Number of dogs – One or Two both are fine

Celebrity – A celebrity associated with pets, maybe Ellen DeGeneres

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