Traditionally Marketer use the market segmentation(s) like Select correct option
ID: 3619377 • Letter: T
Question
Traditionally Marketer use the market segmentation(s) like
Select correct option:
Geo-graphic Segmentation
OLAP stands for……………
Select correct option:
Online Analytical Program
Online Analytical Processing
Online Application Program
Online Analysis Performance
E-Business promotions are used to _______.
Select correct option:
Attract the customer to the product and convince him/her to buy it.
Get credit card information from the customer.
Complete a transaction between customer and seller.
None of above
Television, radio and print media are in a (n) ……………………. Mode.
Select correct option:
Passive
Active
Static
Dynamic
CRM stands for ...............
Select correct option:
Customer Relationship Management
Customer Related Management
Customer Resembling Management
Customer Reallocation Management
Which one is not an example of search engine?
Select correct option:
Yahoo
Google
Alta vista
Gawab
Meta tag contains:
Select correct option:
User information
seller information
web page key information
bank information
Free-Trial advertisement means _________.
Select correct option:
Free coupons are placed on certain websites for customers so that they can use it for shopping.
Customer is offered to use the product free of cost for a specific amount of time.
Items bought are delivered to the customers with no delivery cost.
The company didn’t had to pay for this advertisement.
In many countries, stealing and misusing of meta information for getting competitive advantage is considered as an offence known as
Select correct option:
Tort of Private Nuisance
Tort of Tress passing
Tort of passing off
Defamation
If a company's marketing stretegy is focusing on customers having age less than 30, which of the following marketing segmentation technique is being used by company?
Select correct option:
Demographic Segmentation
Geographic Segmentation
Psychographic segmentation
Behavioral segmentation
Press release can provide information about current events and news to, which of following, via internet?
Select correct option:
Print media
T.v commercial
Press or media
T.v program.
Fee for Transaction Models include
Select correct option:
Travel Agents and Insurance brokers
Automobile Sales and event tickets
Stock brokers and online banking
All of the above
An E-Business can't have direct feedback from the customer in B2C.
Select correct option:
True
False
Creation of separate experiences for customers based on their behavior is called
Select correct option:
Demographic segmentation
Behavioral segmentation
Geo-Graphic Segmentation
None of the above
What is the right sequence of steps involved in development of customer’s relationship with the business?
Select correct option:
Familiarity, Awareness, Commitment, Exploration, Separation
Awareness, Exploration, Familiarity, Commitment, Separation
Familiarity, Awareness, Exploration, Commitment, Separation
Awareness, Commitment, Familiarity, Exploration, Separation
How many kinds of Web Portals are?
Explanation:
There are only two kinds of web portals, one is vertical portals which provides information about single interest like online shopping sites are best example of vertical portal site, educational site is also an example of vertical portal. Second kind of web portal is horizontal web portals which provide information about everything or multiple things. Search engine is best example of horizontal web portal.
Let us, suppose that you have hosted your e-commerce website,
When you provide “opt-in e-mail” option to your customers on your website and customer opt for it , what does it mean to receive ?
Information about product through advertisement
Information about product through e-mail
Information about services available on it
Information about News through e-mail.
Track the customers online and do personalization is only possible through which of the following file(s) analysis.
log files
cookie
data mining
log files and cookies.
When customer life cycle is used to create different groups of customers, it is called?
Targeting Customers
Dynamic groups
Customer Life Cycle Segmentation
Group Development
Network addresses 128--- 191 range belongs to which of the following class networks?
A
B
C
E
Reference:
(page # 10)
Which of the following property falls in HTTP?
Stateless
Stateful
Temporary
All of these
FSTC stands for:
Financial Services Technology Consortium
Financial Secrets Technology Consortium
Final Security threats control
First Service Technology Consortium
Supply chain can be broken into three parts, that is ----------------- , ----------------------- and -------------------- activities.
Internal, external support
Upstream, internal ,downstream
Primary, Secondary ,R&D
None of them
The process of taking active role in working with suppliers to improve products and processes is called?
Value chain management
Supply chain management
Supply chain management software
Porter Model
What is Ultimate consumer orientation?
Primary objective of supply chain is to help each company to meet needs of the consumer at the end of supply chain.
Secondary Primary objective of supply chain is to help each company to meet needs of the consumer at the end of supply chain.
Supply chain is to help each company to meet needs of the supplier, seller and buyer at the end of supply chain.
None of them
Many search engines rank the site by using a program called
Spider
Scorpion
Moon
Cobweb
E-commerce is a combination of three different areas of study, namely, --------,
---------------- and ----------------
Internal, external support, Support
Technology, business and law/policy
Primary, Secondary, R&D
Sale, purchase, feed back
In which type of data mining, Apriori algorithms is used?
Classification
Association
Characterization
Clustering
EDI has the key feature(s)
No paper work
No human intervention
Exchange of information takes place in seconds
All of these
Addresses are tied to the device itself and give no clue to it's location on a global scale. This is the characteristics of
IP
RIP
MAC
None of the given
When two or more intranets are connected to each other they form a/an ------------- .
intranet
internet
extranet
VPN
Which attribute can be used to make a region non-clickable?
none of the given
target
alt
nohref
Credit card
Debit card
Electronic check
All of the above
True
False
SET doesn’t require special software on the client or merchant side.
True
False
Which model allows the users to log-on on a website and assume the role of bidder or seller?
Online Banking.
Storefront Model.
E-Learning.
Auction Model.
According to Michael Porter, “fabricating” is an example of primary activity in a strategic business unit. Identify the area in which this task is performed.
Market and sell
Deliver’ activities relate to storage
Purchase materials and supplies
Manufacture product or create service
Civil law deals with the private rights of the parties, whereas the object of criminal law is to punish the wrong-doer. Is it?
True
False
In the physical world three elements must be satisfied in order to make a valid contract, namely, offer, ---------------- and ----------
Explanation / Answer
When two or more intranets are connected to each otherthey form a/an ------------- .
? intranet
? internet
? extranet
? VPN
Reference:
(page # 2)
Which attribute can be used to make a regionnon-clickable?
? none of thegiven
? target
? alt
?nohref
Reference:
(page # 37)
Which of the following payment mode does not requirecustomer to pay interest to the bank on eachtransaction?
? Credit card
? Debit card
? Electronic check
? All of the above
Reference:
(page # 110)
Cyber wallet can automatically assemble the correctpayment and pay it too.
? True
? False
SET doesn’t require special software on the clientor merchant side.
? True
? False
Which model allows the users to log-on on a website andassume the role of bidder or seller?
? OnlineBanking.
? StorefrontModel.
? E-Learning.
? AuctionModel.
Reference:
(Page # 128)
According to Michael Porter, “fabricating”is an example of primary activity in a strategic business unit.Identify the area in which this task is performed.
? Market and sell
? Deliver’ activities relate tostorage
? Purchase materials and supplies
? Manufacture product or createservice
Reference:
(Page # 152)
Civil law deals with the private rights of the parties,whereas the object of criminal law is to punish the wrong-doer. Isit?
?True
? False
In the physical world three elements must be satisfied in orderto make a valid contract, namely, offer, ---------------- and----------
?Acceptance and consideration
? Acceptance andRejection
? Approval andconsideration
? None
Reference:
(page # 178)
In online environment acceptances may be issued by animposter/cheater that has authority to bind the onlinebusiness
?True
? False
#00ff00 in HTML indicates
? Pure green color
? Pure blue color
? Pure red color
? Pure yellow color
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