HI, this is marketing question but they only have operation management they do n

Question

HI, this is marketing question but they only have operation management they do not have marketing this category

QUESTION 1)Please explain why you reccomend these three marketing metrics,, (400words)

The three marketing metrics

1)Brand equity metrics

2)Salesforce coverage

3)Customer satisfaction

(relate to key organisational strength , justification based on eco -system conditions and potential information sources(both internal or external if required)

Justification based on ecosystem condition) (why the metrics you have selected are suitable in view of the ecosystem condition

Justification based on potential information sources ( why the information required based on the metrics you have selected are attainable )

Eco-system

1) identification of organizational strengths- The economies of scale are very high and thus the products are very competitive in pricing, Global presence in every nook and corner across the world , wide range of consumer goods offerings , and strong distribution network of their products.

2)Ecosystem condition: strategic alignment(marketing goal/objectives)- P&G focuses on innovation, marketing mix –providing cleaning agents, health care products, toiletries etc , focusing various market segments and creating brand awareness.

3)Ecosystem conditions Acess to data: type of information sought- P&G has a core team of professionals engage in market research continuously , they have deep penetration and presence of market analysts physically .They have continuous knowledge about consumer behaviour and buying patterns and market intelligence.

4)Ecosystem conditions Operational flexibility –All the cross functional departments are closely knitted and integrated with marketing department -innovation department to design as per consumer behaviour and needs, quality department to ensure product quality and services ,manufacturing team to ensure timely delivery with operational efficiencies and cost cutting measures to support cost competitiveness, efficient sales force to boost sales.

Explanation / Answer

Please explain why you recommend these three marketing metrics,

The three marketing metrics

1) Brand equity metrics

Brand Equity is an intangible and valuable asset of a company. It measures the actual strength and power of the brand in the market and how customers perceive it. So it becomes imperative for companies to assess the brand equity to know how their brand is performing in the market.

The Brand Equity measures the brand in three dimensions, which takes care of all aspects of the brand, whether it’s monetary or perception based.

2) Salesforce coverage

This metric gives a sense of percentage coverage of the company’s sales in the market it wants to serve. So, if there are 100 territories in a market that a company wishes to target, what is the company’s presence/coverage in these territories? This is a very important aspect of sales growth and targeting new markets. It also gives a glimpse into saturating and completely unserved markets.

3) Customer satisfaction

Customer Satisfaction is key to any company to measure how happy customers are with company’s products and services. This is generally measured by NPS – Net Promoter Score. Each company launches a feedback survey to gauge whether their goods and services are actually making the customer take notice and be satisfied with the consumption or the customer may switch to competition if the goods and services provided are not up to the mark.

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