3. Explain how Coca Cola moved through each stage of the \'issue management life

Question

3. Explain how Coca Cola moved through each stage of the 'issue management life cycle process' with reference to relevant facts? (10 marks) 3. Explain how Coca Cola moved through each stage of the 'issue management life cycle process' with reference to relevant facts? (10 marks)
Chapter 2 Managing Pabic nd Stokehoider Relesionship Internet Resources ww.u org/en/g/obalissues World News, Public Issues National Issues Forum United Nations, Global Issues Issue Management Council Strategic and Competitive Intellipence Professionals World Future Society Global Issues ahoo's list of issues www.wn.com/publicissues www.nifiorg www.issuemanagement.on www.scp o www.ws.org www.globalissues.or dir yahoo.com/Society and www.ch.org Council on Foreign Relations Discussion Case: Coca-Cola's Water Neutrality Initiative From approximately 2005 to the early 2010%, Coca-Cola faced an emerging issue: its cor- porate impact on water qualisy gvailability.land access round the world The Coca-Cola Company (TCCC) was the world's largest beverage company. The com- pany operated in more than 200 countries, providing 1.7 billion servings a day of carbon- ated beverages, juices and juice drinks, bottled water, and ready-to-drink coffees and teas. The company also partnered with more than 300 bottlers, independent companies that maniafactured varioas Coca-Cola products under franchise. Seventy percent of the company's revenue came from outside the United States. Water was essential to Coca-Cola's business. The company and its bottlers used around billion gallons of water worldwide every year. Of this, about two-fifths went into finished beverages, and the rest was used in the manufacturing process-for example, to wash botles clean equipment, and provide sanitation for employees Water supplies were also essential to the prodaction of many ingredients in its products, such as sugar, corn, citrus fruit, tea, and coffee. Coca-Cola's chairman and CEO put it bluntly when he commented that umless the 82 communities where the company operated had access to water. "we haven't got a business In 2003, Coca-Cola was abruptly reminded of the impact of its water ase on local com manities when the Center for Science and the Enviroement, a think tank in India, charged Coca-Cola prodacts there contained dangerous levels of pesticide residucs. Other activists in India charped that the company's botling plants used too moch water, depeiv ing local villagers of supplies for drinking and irrigation. Local officials shut down a Coca Cola botling plant in the state of Kerala, saying it was depleting groundwater, and an Indian court issued an order requiring soft-drink makers to list pesticide residues on their labels. In the United States, the India Resource Center took up the cause, organizing a grassroots campaign to convince schools and colleges to boycott Coca-Cola products Water was also emerging as a major concern to the world's leaders In the early 21st century, more than 1 billion people worldwide lacked access to safe drinking water. Water consumption was doubling every 20 years, an unsustaisable rate of growth. By 2025, one- third of the woeld's population was expected to face acute water shortages. The secretary general of the United Nations highlighted water stress as a major cause of disease, rising food prices, and recional conflicts, and called on national governments and corporations to take steps to address the issae.

Explanation / Answer

The five stages of issue management are:

The company went through all he stages of issue management.

Firstly, the company consciously identified the huge importance of water in its business as water is essential to the manufacturing process of most of its products. In addition, the company identified the issue of water depletion, criticism, and concerns of stakeholders, shutting down of plants, etc.

Secondly, the company analyzed the problem with the help of an extensive survey on how it uses water globally and how to solve the problem. The company approached academic experts and environmentalists to resolve the problem.

Thirdly, the company generated a number of solutions for the problem.

Fourthly, the company took action in the form of a water neutrality initiative.

Fifthly, the company took the effort to evaluate the effectiveness of the action and share its finding with other stakeholders.

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