What are the advantages of using celebrities in marketing? What are the disadvan

Question

What are the advantages of using celebrities in marketing? What are the disadvantages? Why would a company want to use a celebrity in their advertising? Describe an example of when a celebrity used a celebrity in the advertising that turned negative.

What are the advantages of using celebrities in marketing? What are the disadvantages? Why would a company want to use a celebrity in their advertising? Describe an example of when a celebrity used a celebrity in the advertising that turned negative.

Explanation / Answer

Advantages of using celebrities in the marketing :-

1. When a celebrity is used in marketing people tend to remember the product

2.The brand or the product attracts the customers

3.It builds the trust of the customers towards that brand

4.The brand stands out from the rest of the crowd

Disadvantages of using a celebrity :-

1. The customer may not believe that the celebrity really uses that product .

2. The celebrities who supports too many products gets the negetive impression of the customers .

3.The celebrities who are too popular attacts all the attention to itshelf and gives none to the product or brand.

The company wants to use ceelbrities in their advertising as the fame of the celebrity helps to sell the product . The celebritie's fame helps the brand to get the recognition which hikes up the sales of the product.

The controversy of Nicole Kidman and Etihad Airways . Nicole Kidman is a oscar winning actress and has advertised other produts also but her advertising campaign with etihad airways didn't go so well . As a criticizing statement was released in relation to the acresses .The statement was that a U.N goodwill embassador for women is appearing in an advertisement where the female employees are abused

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