is an effective step in developing a social media strategy. a. Engaging actual a

Question

is an effective step in developing a social media strategy. a. Engaging actual and potential customers b. Establishing social sales opportunities c. Placing advertising on social networks d. Only Social ecommerce 18. Marketers find that communicating with people on social networks: a. is similar to advertising in other channels. b. requires communications that are responsive and trustworthy c. is often constrained by the rules of the social network. d. requires societal oriented marketing approaches. 19. The number of people who took action on the email divided by the number of emails sent out is called a. Click-through rate b. Bounce rate c. Action rate d. Read through rate 20. Which of the following is a good tip for a successful email marketing campaign? a. Include lengthy articles to draw the attention of the reader b. Make use of the subject line to increase response rate c. State your privacy policy in each email campaign d. Deliver emails weekly or monthly 21. The CAN-SPAM Act requires applicable emails to have the following a. Physical address, valid reply-to email, and an Opt-in box b. Physical address, valid reply-to email, and unsubscribe option c. Physical address or electronic address, Company name, and a valid offer d. Physical address, Reasonable digital image, and unsubscribe option 22. includes the kind of ad targeting that relies on anonymous data profiles based on internet user activities a. Behavioral targeting b. Lifestyle advertising c. Contextual advertising d. Geographic targeting 23. Tracking a user over time allows making a purchase of a visitor who has left a site withou a. Behavioral targeting b. Re-targeting c. Contextual advertising d. Geographic targeting

Explanation / Answer

17) If a company wants to develop a strong footing in the social media, the first step is to have a good customer following. For this, the company needs to engage with any customer or any potential customer. The company should not talk about business in this handle. The talking point should be how to influence and engage customers.

Hence Option A

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