Read the Case Study 1 and answer the \"Discussion Points\" in a clear but concis

Question

Read the Case Study 1 and answer the "Discussion Points" in a clear but concise way. Be sure to reference all sources cited and use APA formatting throughout. I prefer your assignment in .docx format - but if you do not have MS Word, convert the file to PDF and upload. Refer to the Case Study Rubrics for more detailed criteria

Discussion Points
1. MasterCard managers are motivated to increase (1) the number of
individuals who have and use a MasterCard credit card, (2) the number
of banks and other clents who issue MasterCards to customers and/or
employees, and (3) the number of locations that accept MasterCard
payments. Discuss how MasterCard could use its data warehouse to help
it expand each of these customer bases.
2. MasterCard makes its analytics tools available to all of its member
banks and other issuers. It knows that getting its clients to use these
tools can be critical to keeping them as loyal customers. Discuss the
steps that MasterCard can take to promote greater use of its BI and
reporting tools by its clients. Who do you think larger or smaller clients
will benefit most from MasterCard’s analytics tools? Why?
3. Do some Internet research to identify examples of “tap & go”
applications. What are some typical types of “tap & go” payment
applications and what growth trends are expected? Do you think that
there are limits to the types of applications that “tap & go” payments
can be used for? Why or why not?
4. Do some research on the extent to which MasterCard’s PayPass digital
wallet is being embraced as a payment mechanism for online purchases.
What are the advantages and disadvantages of digital wallets such as
PayPass? What can MasterCard do to encourage online merchants to
accept PayPass digital wallet payments?
5. Supporting mobility and smartphone apps is important to MasterCard.
What challenges does MasterCard face in rolling out smartphone
payment systems? Which of these do you think will be most difficult to
address? Why?

Explanation / Answer

We're answering the call from consumers who are seeking better ways to pay -- through our innovative digital wallet service MasterpassTM; our contactless technologies that make transactions faster; the mobile solutions we power like Android PayTM, Apple PayTM, Microsoft Wallet and Samsung Pay; or the tokenization services we provide through Mastercard Digital Enablement Service.

We make it possible for people to pay with any payment card, anywhere, on any device - through a simple click, tap or touch. Mastercard is your best digital payments partner.

A scalable solution for issuers and digital players so that consumers can use their cards when, where and how they want. Express expedites the process of digitizing and tokenizing Mastercard accounts through the Mastercard Digital Enablement Service (MDES). With Express, Mastercard partners - digital wallet providers, device manufacturers, card on file merchants and other digital payment providers - have a simple onboarding process to engage with all participating banks.

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