The Marketing Manager of the second-largest water-bottling company in the southe
ID: 359937 • Letter: T
Question
The Marketing Manager of the second-largest water-bottling company in the southern hemisphere has requested you to compile a sales plan to support the marketing strategy's implementation. Motivate the importance of having a sales plan to support the implementation of the water-bottling company's marketing strategy. 1. Construct a sales plan to support the water-bottling company's marketing plan. In the detail of your plan, identify and elaborate on the steps you will follow in compiling the sales plan. 2.Explanation / Answer
1:sales plan is very significant in reducing the stress for sales target, enhancing the connectivity and make a good market Outlook. This includes positioning of products, identify the right 4 P's and ensure a plan which will rightly make this possible A bettet sales plan helps in ensuring productivity, enhancing effectiveness, minimsing turn around time. this is also effective in montiroting the cash flow based on budget which makes the company capable to meet contingencies.
2: sales plan for the water bottling company composed of
1: market study : which comprises of competitors analysis, economical conditions and customer requirement surveys.
2 : positioning of products: identify the market and target segmentation of focused people based on the demographic and consumer behavior pattern
Product, price promotion and place ( 4 P's) are managed in this particular segment.
Budget : sales budget is very crticial which determines the promotional plan, kind of offer to give for introudction etc.market penttation strategy to be included in it.
Identifying sales force and execution : make the group.mpre focused on sales and customer value addition and provide proper working environment for them to meet the target. Especially for bottling industry they have seasonal based products which required more work force to meet the demand
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