Demira works at an events company She is creating a competive bid proposal to pl

Question

Demira works at an events company She is creating a competive bid proposal to plan a convention for an outdoor retailer in her town She has highlighted the flexibility, historical experiences, supplier relationships, and marketing expertise of her company and has addressed the full range of the marketing mik. Now Demira is about to tackle the pricing portion of the proposal Which pricing strategy should she use in the proposal? O maximize the role of price in the proposal O minimize the role of price in the proposal O place price on equal footing as other benefts in the proposal

Explanation / Answer

Demira is bidding along with other events company for an event in her town. She can not quote higher as there very high chances that people reject high value bids.

Minimizing the bid price comparatively bring down the margin and thus puts the pressure on the service value offered.

Placing a price on equal footing as other benefits in the proposal would complement the services mentioned and justify the price for itself with higher chances of bid getting accepted.

Answer - Place price on equal footing as other benefits in the proposal

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