The smart phone market has been dominated by Apple, but recently the Droid has b

Question

The smart phone market has been dominated by Apple, but recently the Droid has been able to leverage Google’s information services into market gains while Blackberry, known for its secure business oriented network, has attempted to become more attractive with a “friendlier” interface. At the same time, a number of less capable fringe firms are emerging. How do these features fit into an Industrial Organization (IO) view of the market versus a Resource-Based View (RBV)? Write your answer here. Carefully construct your answer with utilizing the strategic views discussed in class.

Explanation / Answer

Resource based view RBV is a strategic point of view which creates a unique value feature for the product.

VRIN :

Valuable:

Rare:

Unimitable'

Non substitutable :

Thus the market eders like Apple focus on the USP especially non substituable value proposition especially quality of processor, application features, information security.

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