Describe the market positioning (for total rewards) of at least two organization

Question

Describe the market positioning (for total rewards) of at least two organizations.

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Nike, Inc. creates products, services and experiences for today's athletes. Nike's competitive benefits program provides employees with the opportunity to stay fit, ensure the wellness of their families, and create a positive working environment. Everyone is provided with options for health coverage, gym memberships, paid vacation days, retirement, discounts on merchandise and much more. Hershey is a leader in the entertainment and hospitality industry. Their goal is to extend the legacy of their founder by helping families and guests create lasting memories. Hershey offers a total compensation package that includes wages and salaries, recognition and rewards, and benefits. Benefits include healthcare, paid time off, wellness programs, 401K, training, certifications, discounts, and much more.

Explanation / Answer

Nike because it is a sports company makes emphasis that their employees have a healthy life style giving them the opportunity to make exercise on different gyms and not only to the employees but also to their family members.

Hersey also it’s an important company but on a different industry that understands the importance of taking care their own employees giving them additional benefits like wellness program, healthcare and all kinds of discounts on their products.

Big companies now understand the importance of keeping their employees happy, if you have a key employee that you know you can’t afford to let him go to another company and the salary is not the problem then you need to keep them happy giving him/her extra benefits.

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