How to Design a Web Site Write a four-page essay describing the process you woul

Question

How to Design a Web Site Write a four-page essay describing the process you would follow to design a web site for a business organization. Make sure to describe the tools and techniques available to design an attractive and usable web site. The essay must include a cover page, an abstract, a table of content, an introduction, the description of the process to design a web site, conclusions, and a list of references. A minimum of five references are required and they must be cited in the body of the essay. The references must be from reliable sources such as academic books, peer-reviewed journals, or peer-reviewed industry magazines. The entire essay must be formatted and written following the recommendations of the 6th edition of the APA Manual of Style.

Explanation / Answer

Designing a Website is not a easy task. It takes lots of considerations into place to build a perfect one. As the website is the online mirror of a company or a brand it is nessary that the website has all the qualities and features that will help the brand gain more good will and properly to online business though the website.

            A good website can behave as a marketing tool, a merchandise selling platform and a communication channel. It is essential that your website can perform these tasks smoothly and simultaneously.

Let us take a deep dive into the steps, which should be mandatorily followed to create a website for a company or organization.

The website should be created and designed keeping in mind what the company is trying to sell here and what are the target audience. How their product affects the audiences lives, in which part of the country or which group of people it is most popular are some of the additional points that needs to be taken into consideration

Identifying the competitors for the organization and research how they are selling their products. After research, the company should try to outlive the competitors by providing better solutions and options.

The website should highlight the companies brand in such a grand way that the people using the website will be drawn towards buying a product just because you brand is so much marketed well, and people know that you are popular and provide good products.

Once the strategy is set, a design is developed based on the strategy. The design is a rough sketch which shows how the website will look after it is actually created i.e a graphic design of the webpages. A template should be developed which will be the theme for the entire website. Once the template is ready the look and feel is tweaked per page keeping the template theme intact. The template theme will give a uniform look to the website. Note the template should be developed as per the brand theme colors not any random combinations.

The flow of the website is very important to make the website user friendly. Following are the point so make it user friendly.

Content hierarchy: When a user opens the website what content should be shown first what should be highlighted and what should be the next content the user should access.

Understandable: The website contents and features should be designed such that any layman user can also understand and navigate thought the website easily.

Ranking the website in major search engines should be an utmost priority. So that when a user searches for certain keywords, your website should be displayed in the first few recommendations. Then only the website will be good amount of visitors. Certain strategies to rank the website are:

Book the keywords: Figure out what user keyword search should display the website first then pay the earch engine a fee so that they rank your website based on the keywords.

The words or sentences that the website uses also helps o rank the website. So if the website contains those words or sentence it will rank up in the search result.

The website should sport certain exciting things like offers, discount coupons, upcoming products, sale etc. A section for these things only. This is the section visitors look for and creates a make or break situation when a visitor visits a website.

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