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Our next discussion thread includes content related to marketing plan (Fitness S

ID: 359591 • Letter: O

Question

Our next discussion thread includes content related to marketing plan (Fitness Supplement); this discussion will be on a advertisement plan for Fitness Supplement.

Target market is Market Focus: Fitness Enthusiasts and Sports Nutrition Growth.

1. Promotional decisions – which forms of media will you use for this project? Be specific. Once you narrow your selection to a few media platforms, research and report those media platforms' target market. What action steps should be taken to implement? Be specific.

2. Begin Creating an advertisement (at least 1). Be creative. In the past, many have created commercials, social media ads, flyers, etc.

Explanation / Answer

New Business Concept

New Venture Eco Homes Inc.

Product

New Venture Dream Homes will sell budget and environment friendly apartments & homes to people who have budget constraints but love their environment deeply. For us, it is more than a business, it's about giving back to the society. The typical American home is around 2,600 square feet, whereas New Venture Eco homes is between 100 and 400 square feet. It would come in all shapes, sizes and forms,but they enable simpler living in a smaller more efficient space. These homes will be equipped with solar panels, energy efficient appliances, and environment friendly energy conservation setups.

Target Market

Target market would be lower to middle class, environment friendly people.For most Americans one-third to one-half of their income is dedicated to the roof over their heads; this translates to approx 15 years of lifetime, to just pay for it. Our solutions would target these consumers, who want get rid of financial burden and at the same time, live in an environment friendly setup.

Why New venture Eco Homes Inc. ?

Home prices keep climbing as inventories sit at historic lows yet the pace of construction lags. Affordability is worsening for millennials, and baby boomers are deciding to stay put. Our venture, would provide the new generation affordable homes, at competitive pricing and more importantly environment friendly options. Our homes incorporate the following features like life simplification, environmental consciousness, self sufficiency,sound fiscal plans, and life adventure. Our venture will contribute in making planet more sustainable.

Special Feature - No real estate firm offers

Our firm will promote our campaign as a mission for sustainable homes. Our homes will be self sustainable. We will help those people, who are often neglected by builders and real estate firm. We will plant 100 trees for each home we sell. Our homes will contribute in energy conservation and at the same time be pocket friendly. We will launch save the environment campaign, and will explain to the people why is it beneficial to adopt eco friendly homes both from financial and environment perspective. Real estate firms mostly focus on profitability and not the environment, our firm will bridge this gap.

Management Team

New Venture Eco Homes will be led by environmentalist Mark Weber. He has around 10 years of experience in environment protection and conservation, and also 15 years of experience in real estate industry. He has many certifications from world bodies for energy conservation and protection. He has also worked with some of the top architects of the country.

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