write a short 2-3 paragraph containing the following information What is the imp
ID: 359345 • Letter: W
Question
write a short 2-3 paragraph containing the following information
What is the importance of public relations, its prominent functions, the basic ethical nature of the field and examine the effective public relations professional
• Examine the development of public relations from ancient times to present, learn about those whose philosophies and policies influenced the industry, and examine factors that have propelled PR as a powerful force this century
• Identify the goals and theories related to modern to public relations, its methods of delivery, the various elements that affect PR communication and methods for evaluating communication
Explanation / Answer
Public relation means to build reputation and positive image to edge out competition. On the ethical ground the public relations incurred a bad reputation and public relation professionals became manipulators of public mind rather than conveyers of truth was a result of a PR' misrepresentation in the public. Now public relations have a set of rules and code by which they act and believe. These ethical codes make promise as to what behaviour can be expected and accepted. The power of public relations is to shape opinion which is the reason to consider our duties to society and we should not abuse that power by dishonest use of manipulation. PR shelter an organization’s reputation and are, at the same time, its conscience. Public relations professionals hold a very powerful position in the sense it may cause misleading information, influence of management actions, and promotion of inferior products, discrimination or political influence when not taken seriously.
The goal of modern public relation is to treat customers as its priority in every aspect in order to build company’s reputation and positive image .this can be delivered through proper use of communication. the various elements that affect PR communication includes the issue of definition and understanding of the function of public relations and communication as Communication is achieved when an audience receives, understands, retains and acts on information in some way. A second major factor affecting the ability of PR and corporate communication practitioners to measure outcomes of PR in organisations is objectives. These objectives shoals are SMART objectives in order to be contributing towards PR.THIRD IS THE occupational and professional composition of the industry. The fourth debilitating barrier to effective measurement of PR and corporate communication is the traditional notion of measurement as primarily or exclusively done at the end of activities.
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