This exercise can improve your understanding of various strategies by giving you
ID: 358606 • Letter: T
Question
This exercise can improve your understanding of various strategies by giving you experience classifying strategies. This skill will help you use the strategy-formulation tools presente later. Consider the following 12 (actual or possible) year - 2005 strategies by various firms.
The wholesale retailer, Big Lots, expands into Mexico
The food manufacturer, Campbell Soup, begins massive tomato farming operations.
Delta Air Lines acquires an ocean cruise lines company
The specialty retailer, Gap, enters the radio broadcasting business.
The online auction company, eBay, acquires an online auction firm in Russia
The food giant, McDonald's, closes 100 restaurants and lays off 2,000 employees.
General Electric sells its NBC Broadcasting division
Hilton Hotels acquires a large furniture manufacturer
Ford Motor Company acquires its automobile manufacturer
The appliance maker, Maytag, introduces a wireless refrigerator
The drug firm, Eli Lilly , doubles its number of salespersons
The sports firm, Nike, enters the boat manufacturing business.
Explanation / Answer
1. The wholesale retailer, Big Lots, expands into Mexico - Market Development
2. The food manufacturer, Campbell Soup, begins massive tomato farming operations - Vertical Integration
3. Delta Air Lines acquires an ocean cruise lines company - Diversification
4. The specialty retailer, Gap, enters the radio broadcasting business - Diversification
5. The online auction company, eBay, acquires an online auction firm in Russia - Horizontal Integration
6. The food giant, McDonald's, closes 100 restaurants and lays off 2,000 employees - Retrenchment
7. General Electric sells its NBC Broadcasting division - Divestiture
8. Hilton Hotels acquires a large furniture manufacturer - Vertical Integration
9. Ford Motor Company acquires its automobile manufacturer - Vertical Integration
10. The appliance maker, Maytag, introduces a wireless refrigerator - Product Development
11. The drug firm, Eli Lilly , doubles its number of salespersons - Product Development
12. The sports firm, Nike, enters the boat manufacturing business - Diversification
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