EMAIL SKILL 8.39. Message Strategies: Requesting Action [LO-2Yor head up the cor
ID: 358544 • Letter: E
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EMAIL SKILL 8.39. Message Strategies: Requesting Action [LO-2Yor head up the corporate marketing department for a nationwide chain of clothing stores. The company has decided to launch a store-within-a-store concept, in which a small section of each ssore will showcase "business casual clothing To ensure a successtiu launch of this new strategy, you want to get input from the bers retailing minds in the company, You also know it's important to ge regional insights from around the country, becáuse a merdhandis- ing strategy that works in one area might not succeed in anorher rew Your task: Write an email message to all 87 store managers, asking them to each nominate one person to serve on an advi- sory team (managers can nominate themselves if they are local market experts). Explain that you want to find people with at least five years of retailing experience, a good understanding of the local business climate, and thorough knowledge of the local retail competition. In addition, the best candidates will be good team players who are comfortable collaborating long distance using virtual meeting technologies. Also, explain that while you are asking each of the 87 stores to nominate someone, the team will be limited to no more than eight people. You've met many of the store managers, but not all of them, so be sure to introduce yourself at the beginning of the message.Explanation / Answer
To – All 87 store managers
CC- Business Head- Retailing
Sub- Nominations for advisory team
Dear Store Managers,
Greetings to all!!
Please allow me to take this opportunity to introduce myself Karen Williams, Head- Corporate Marketing Department. It is a pleasure to have joined ABC Co. I consider myself fortunate to be given this great opportunity to join a company of good reputation and excellent products across the nation.
The position of Head- Corporate Marketing offers new and exciting challenges which I look forward to working with. Prior to coming to ABC Co., I was the Head Controller-Operations at XYZ Inc., which specialized in clothing retailing. Now, my responsibilities include improving the sales and revenue of ABC Co., complimenting the employees’ well being.
The company has decided to launch a new concept store-in-store concept, in which a small section of each store will showcase “business casual” clothing. To launch this strategy successfully, we require inputs from different regions. Store Managers are required to nominate one member from each store. The nominee would play an integral role in the advisory team consisting of 8 members. The nominees are invited from all the regions however they will be evaluated on the below criteria:
I look forward to receiving your nominations by 15th April 2018. I am anxious to start off with this exciting new journey.
Kind Regards,
Karen Williams
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