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subject :Computing Ethics and Society Q2: A television manufacturer has hired yo

ID: 3583639 • Letter: S

Question

subject :Computing Ethics and Society

Q2: A television manufacturer has hired your company to develop a personalization system using a camera on front of the television set and face recognition software to suggest programming and to target ads to the individual watching TV. What risks to privacy does this entail? What features should you include? How should the system or TV company inform buyers about the system? If the system recognizes that two people are watching television, which one’s profile should it use to recommend programs or select ads to display?

Explanation / Answer

Risks to privacy:

Features:

TV company should provide a module in user manual about this system.also provide a video guide CD so that customer can watch it and understand the system.

If the system recognize that two people are watching then below parameters can be taken into consideration to decide which one of them should be selected.