id.-512166-1&coursede-186359.18; , ?c Test: Final Exam- MA..x it View Favorites

Question

id.-512166-1&coursede-186359.18; , ?c Test: Final Exam- MA..x it View Favorites Tools Help uestion 18 Which of the following is true of personal selling? O It is an ineffective method for building long-term customer relationships. ?lt is the most expensive promotional tool for companies to utilize. o it presents a firm's message as news rather than as a sales-directed communication. ?lt allows firms to dramatize product offers through arts and visuals. o It is the most effective promotional tool for geographically dispersed buyers. Question 19 fnllouuing is a disadvantage of using digital, mobile, and social media for adverti

Explanation / Answer

Personal selling is a business approach where sale is made after meeting the customer face to face and implied when the buyers are well informed and geographically dispersed. Hence the correct option is - it is most effective promotional tool for geographically dispersed buyers.

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