Your task is to choose an existing mature product brand, and explain how you wou

Question

Your task is to choose an existing mature product brand, and explain how you would make changes to any of the marketing mix components (product, price, promotion, and placement) to improve its sales position.

At a minimum, you should respond to the following:

1. Identify the brand name that you have chosen.

2. Specifically identify a minimum of three strategies/changes that you would employ in

order to improve the sales of your chosen brand and why. You have at your disposal the

entire marketing mix, which comprises the components of product, price, promotion, and

placement, i.e. the four Ps.

400-500 word analysis

Explanation / Answer

The laptop market is in its maturity phase.

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