2 In the market introduction stage: A the main job is to persuade customers to b
ID: 357405 • Letter: 2
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2 In the market introduction stage: A the main job is to persuade customers to buy, and keep buying, the company's product B. the basic promotion objective is informing. more competitors enter the market D. promotion emphasis shifts from building primary demand to stimulating selective demand E. mass selling and sales promotion dominate the promotion blends of consumer products firms. messages which are too loud or boldn profers-to B. radio advertising interference only C any distractions that reduce the effectiveness of the communication process D. efforts by a firm's competitors to block its message channel E. the encoded message before it is decoded 33. A TRUE or FALSE: When the target market is large and spread out, mass selling may be less expensive than personal slling. 34. include: A broadcast B. telephone C e-mail D. the Internet E any of the above may be included American Tourister, Inc.-a producer of luggage-is planning to introduce a new product line. The marketing manager is having her sales force call on retailers to explain American Tourister's consumer advertising plans, the unique features of the new luggage, how the distributors can best promote it, and what sales volume and profit margins they can reasonably expect. This is an example of A a "pulling" policy B. intensive distribution C selective distribution D. a "pushing" policy E. exclusive distribution 36. Personal selling is MOST LIKELY to dominate a producer's promotion blend when the target customers are: A. organizational and business buyers. B. young married couples C teenagers. D. working wives. E. senior citizens. 7.Explanation / Answer
32. B. The basic promotion objective is informing.
Explanation : market introduction stage is about building a name and spreading awareness.
33. C. Any distractions that reduce the effectiveness of the communication process.
Explanation : noise is anything that acts as hindrance in communication and it reduces the effectiveness by acting as a distortion.
34. True.
Mass selling would be cheaper since in a spread out and large, since going door to door in personal selling would be expensive.
35. E. Any of the response may be included.
Explanation : any of the options from a to D can be included in direct response communication as we experience in day to day scenarios.
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