39. The most COMMON method of budgeting for marketing expenses is to: A. B. matc

Question

39. The most COMMON method of budgeting for marketing expenses is to: A. B. match competitors' spending. allocate any funds not already allocated to other functions. allocate enough to completely eliminate the cost of lost customers. C. D. E. allocate for the job that needs to be done. allow a percentage of either past or forecasted sales. 40. The "adoption curve" shows that A. B. most new products are introduced too slowly the marketing plan for a new product should schedule the maximum amount of promotion spending when the product is first introduced some groups accept a new idea before others a firm should stick to the same promotion effort as time passes all of the above are true C. D. E. 41. Order getters A. are B. sel concerned with establishing relationships with new customers and developing new business. Il to the regular or established customers, complete most sales transactions, and maintain relationships with their customers. C. usually handle all adjustments or complaints. D. routinely complete sales made regularly to target customers E. are usually responsible for answering any final questions and completing the sale A professional salesperson: A. may negotiate prices or diagnose technical problems when a product doesn't work well. 8. doesn't try to "sell" customers, but rather tries to help them satisfy their needs. C. is a representative of the whole company. D. is responsible for feeding back information about customers and competitors 42. E. all of the above. to serve its customers: A Wendy's fast-food restaurant needs A. merchandisers B. order takers C. order getters 43. hucksters E. supporting salespeople

Explanation / Answer

39. e. Just allocate a percentage of previous periods expense.

40. c. Some group are fast adopters.

41. a. They get new orders

42. e. All of them are true.

43. b. order takers serve customers.

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