Long Essay Question 2 If you had more money than Bill Gates (the richest man in

Question

Long Essay Question 2

If you had more money than Bill Gates (the richest man in the world, or at least in the top 2) and you wanted to facilitate a major change in technology and earn a return on your investment, would you give your money (I am talking about billions of dollars) to a large big company who has been in the technology field for a long time and has been very profitable or would you give it to a small startup company. Why? Who is in the better position to facilitate change? Describe the differences between these two types of companies as far as business goals, objectives, business processes, change processes, ability to change, ability to implement change.

Explanation / Answer

As far as I am concerned, I would like to play safe and invest my money into an existing and profitable company. Here one thing that should be kept in mind is that the profit which I will get from the existing company may be less than the profit that I should have got from a startup but considering the fact that the money is safe, a normal human will always go for investing in an established company.

Talking about facilitating change, both in policies and in work model, I think that a startup will be better in that case as most of the policies and benchmarks are not set. So they would easily be adaptable to change.

An established company would have defined its business goals and been working on it since a long period of time towards it. For example if can establised comapany company prepares its products on Consumer Experience Management, then that company will be more interested in taking up related projects. On the other side, a startup could take any type of project to work on as they need projects to work on to survive. A startup can have dynamic business processes which could change over a period of time and as their expertise is reaches. On the other hand an established company has fixed business processes which are tried and tested over time for efficiency and profitability. Startups will be more susceptable to change as the business processes are not that well defined but it is very difficult for an established company as it would create chaos in an existing system.

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