BUS 100 Chapter 7 Paper & Presentation: Perform a SWOT analysis for a pizza stor
ID: 356717 • Letter: B
Question
BUS 100 Chapter 7 Paper & Presentation: Perform a SWOT analysis for a pizza store of your choice. Identify as many significant strengths and weaknesses as you can think of, being as objective as possible. Next, identify any important opportunities and threats you can find. Summarize your findings. Finally, their website and any other promotional materials, if available, according to how well they present their strengths to prospective consumers. The written portion of this assignment should be a minimum of two pages typed and double spaced. You must present your assignment to receive full credit.Explanation / Answer
SWOT ANALYSIS OF DOMINOS PIZZA :
One of the leading pizza chains across the world, Dominos is the top contender for the strongest Italian fast food chains. The brand has a close competitor in Pizza hut. However, it has long overtaken Pizza hut to become the most sold pizza brand in the market. But compared to indirect competitors like McDonalds and KFC, Domino’s still has a long way to go.
STRENGTHS:
WEAKNESS:
OPPORTUNITIES:
THREATS:
This assignment is based on Indian pizza market.The main objective is increasing the number of customer base of Domino's Pizzas. Dominos pizza industry is purely based on home delivery service industry. Domino's is the current market leader in India, but may soon face very tough competition from both McDonald and pizza hut. So to improve their brand image and consolidate their position in the market, they need to take up some innovative approach very soon. Special area of dominos is home delivery 30 min's concept, using this punch line they grow their business in various segment like opening dine-in facility, all over the India. , Also starting the new restaurant with new innovative products as well as opening the new segment for Domino's pizza.
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