Which of the following is a difference between interactive and non-interactive m

Question

Which of the following is a difference between interactive and non-interactive media?

Interactive media are less user-directed, while non-interactive media are more user directed.

In interactive media, audience has less incentive to read a copy; while in non-interactive media they have more incentive.

Most of interactive media copy is indirect response, while all non-interactive media is direct response.

In interactive media, audience is more likely to seek out the ads; while in non-interactive media, they are not.

Interactive media are less user-directed, while non-interactive media are more user directed.

In interactive media, audience has less incentive to read a copy; while in non-interactive media they have more incentive.

Most of interactive media copy is indirect response, while all non-interactive media is direct response.

In interactive media, audience is more likely to seek out the ads; while in non-interactive media, they are not.

Explanation / Answer

The correct answer is "In interactive media, audience is more likely to seek out the ads; while in non-interactive media, they are not."

Interactive media is nothing but the communication method where the user gets engaged to the ad and can influence the outcome whereas non-interactive media do not engage the audience.

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