Provide a detailed new marketing plan for board games in Hong Kong : Question to

Question

Provide a detailed new marketing plan for board games in Hong Kong :

Question to ask:

1. How can we rekindle the physical bonding among family members and friends by promoting board game culture to the mass public?

2. How to tackle the trend where children prefer electronic gadgets/video games over conventional board games.

also:

(1) obtain and integrate relevant information to understand and analyze marketing situations, do the 4p’s/c’s, STP, branding, etc

(2) identify critical issues, problems, and opportunities in ill-defined /novel situations

(3) apply relevant findings and appropriate marketing approaches and tools to recommend implementation plans of marketing strategies and program specific to the contexts with considerations of social responsibility and ethical issues.

Explanation / Answer

1. Board Game is basically a family gathering game . It is very nice game where everyone can engage very quickly. Very crutial game and it is far better than other. We can promote this game by using verious things:

2. To tackle the trend we will give free demo advantage and importence of Broad game to Parents. If parents will learn the importence then automatically other parts will be fixed. We will give free pamflets for importence of this game in society area. Hence that will circulate the whole parts of mind. If we can change mind set of parents then it is very much easy to liquidate the whole advantages into overall area. Marketing through over mouth. We can give word of mouth experience. Then it will very much easy to find out the reason. We can start a small market research on these and strat campaighn accordingly.

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