COMPANY IS STARBUCKS- CHANGE PLAN GRID Topic What is the topic of the communicat

ID: 355712 • Letter: C

Question

COMPANY IS STARBUCKS- CHANGE PLAN GRID

Topic What is the topic of the communication? (A "re" statement)

Frequency How often will this message go out?

Regularly? Will there be updated versions? Once?

Audience Who will get this message? Why?

Purpose What is the goal of the communication - what should it achieve?

Communicator Who is going to actually have their name/voice on this communication?

Message What is the foundation of the message? Key points listed.

Author Who is going to write the communication? (Use the name of the officer/change agent, for example, the CIO, CFO, CEO or the "CA" (change agent), HR Director, etc.) You don't actually write a person's name

Delivery How will the message be delivered and why that method? (i.e. email/phone conference/in person, etc.)

Measure How will you measure or determine if the message successfully conveyed the information?

USING EXCEL SPREADSHEET TO ANSWER

The main part this week will ask you to pick ONE (i choose Starbucks) of the company’s change plan, and develop a communication plan for the company. This plan should be submitted by using an excel spreadsheet, setting out the Stakeholders, the timeline of the communication plan, the method of communication, the rationale for why you chose this method of communication, the purpose of the communication and identifying “who” will do the communicating.

Explanation / Answer

Message

Sender

Audience

Frequency

Method

Rationale behind choosing the method of communication

Purpose of communication

Measure- determine if the message successfully conveyed the information

New product line

Product team head

Product team

As and when a new product is introduced

First message should be shared through email

A new product comes in after a thorough research and has certain features, S OPs to be followed. It is better to communicate in written first, help employees understand the product better and then address any concern that may arise

Employees understand the new product and share their feedback

Follow up meeting

New appointment at CXO level

Chief Executive Officer

Entire organization

As and when the appointment is made

Email followed by introduction in the conference to local team

In the email, it is easier to share the executive’s profile and background. Further, team across different locations can be easily looped in for such messages

To communicate the new appointment

No measure needed in this case

Signing up new store location

Regional head/country head

Regional team

As and when the announcement is made from the central team

A generic Email shall help communicate the message efficiently and allow readers to absorb the information over time

To help readers understand the expansion plan of the organization

Follow up meeting can be done at locations to ensure all employees are aware of the expansion

Mass lay off

CEO/Chief human resource officer

Affected employees

Once the decision has been finalized

Townhall meeting/personal email

Layovers affect the morale, financial security, motivation levels of employees significantly. It is important to add a personal touch to this type of message to handle the emotions of employees better and avoid any rumours

To ensure employees have understood what is going to happen and to assure them that they would be transitioned to another job smoothly