The International Communication Process Read the overview below and complete the

Question

The International Communication Process Read the overview below and complete the activities that follow International communications may fail for a variety of reasons. In the international communications process, each of the seven identifiable steps ultimately can affect the accuracy of the process. In this activity we focus on the international communications process and the seven steps that form this advertising tool. The international communications process consists of seven steps: (1) an information source, (2) encoding. (3) a message channel, (4) decoding. (5) receiver, (6) feedback, and (7) noise. Most promotional misfires or mistakes in international marketing are attributable to one or several of these steps not properly reflecting cultural influences or a general lack of knowledge about the target market. Read the items and roll over hints, and then drag each item to the correct step in the international ommunications Effective symbolism An Information Source The Message Channel Unpredictable Encoding Decoding influencesEtectiveness Product message Interpretation Receiver Feedback Noise Consumer action Encoded message

Explanation / Answer

Effective Symbolism - The Message Channel

Unpredictable Influences - Noise

Effectiveness - Feedback

Interpretation - Decoding

Product Message - An Information Source

Consumer Action - Receiver

Encoded Message - Encoding

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