Question: Make a Business Plan for HERBAL Case Study 1. Business Description 2.

Question

Question: Make a Business Plan for HERBAL Case Study

1. Business Description

2. Statement of Reslience

3. Marketing

4. Operation

5. Management

6. Financial

7. Critical Risk Analysis

8. Exit Strategy

9.Project Plan/ Time Line

Please give details answer every topic need details

Students will use a template "Business Plan Pro-Forma (attached in your handout) to develop a full business plan for the "Herbal" (see the box "Herbal Case Study") In delivering the Business Plan, students will be required to develop their own business model and support their idea with evidence (i.e. quality academic and business references). Other supporting data is also expected in subsequent appendices.

Explanation / Answer

Herbal Case Study 1. Business Description The business involves developing a painkiller into a cancer curing drug (organ cancer).   2. Statement of Resilience This would involve developing a back up plan in case the drug fails to be effectively marketed. Though the likelihood for the same is meek since it is developed after conducting trials etc. 3. Marketing : The marketing would involve appoinitng MRs(Medical Representatives). Also the advertisement for the same in the leading medical journals could be provided. Free samples can be offered in the leading hospitals. 4. Operation: Once the monetary feasibility etc. of the project is established, the plant with a certain minimal capacity can start to operate effectively. 5. Management: The management would comprise of the medical experts having pharmaceutical experience. Also the administrative & finance personnel can be deployed. 6. Financial: The funding of $3 miilion will initiate the project. The raw material cost etc. is not very substantial. The margins are available to the extent of 100%. The returns would be distributed amongst the angel investor and other expenses would be catered to. 7. Critical Risk Analysis: Since this involves human lives, there exists a possibility that few such cases can arise where the patient may posess some allergies etc. Thus the use of the drug could be threatening to the life of the person. Claims,suits etc. may come up in such scenarios. 8. Exit Strategy: Since the project does not involve gigantic amount of investment, winding up would not be a difficult way out. In case if another strong sompetitior comes up which leaves profit margins very low, the firm may go for the exit. Also if the market demand goes very low or disappears etc. the firm may exit. 9. Project Plan : With the capital in hand, the project will take another three weeks for undertaking additional trials & refinement. With these done, the regulatory approvals will take some two to four weeks. The marketeing to be catered to once the regulatory process is over.

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