BSBMKG502 - ESTABLISH AND ADJUST THE MARKETING MIX 6.The intention of promotion

Question

BSBMKG502 - ESTABLISH AND ADJUST THE MARKETING MIX 6.The intention of promotion and marketing activities is to make the buying public aware of the company and of the products on offer. Customer service can be a very significant part of the sales outcome. Often, customers will choose to purchase on the basis that they receive good service from the selling organisation. They will often choose not to purchase from an organisation which does not provide good service. They will also use word of mouth advertising to let others know whether they received good or poor service. This is something that should be taken into consideration when determining the marketing mix, developing and implementing marketing and promotional strategies.   In 150 words explain why it is necessary to take the service component of sales into consideration when identifying the promotional strategies that will be followed in order to achieve identified marketing outcomes.

Explanation / Answer

For any marketing strategy, the customer is placed in the center of the design. Keeping customers happy is the most critical task for any company. The companies are coming up with services marketing strategy, which focuses on the service component of sales as a promotional strategy for the company. The cost of acquiring a new customer is 30 times more than the cost required to retain an existing customer. So, the companies try their best to keep their customers happy. Human interacts always appeal the customers and they will remember the experience life long. Hence having good customer care service is very critical component for retaining the customer base of the company.

Hence, customer care service needs to be given more resources to cater efficiently to the demands of the consumers. This even facilitates the word-of-mouth strategy for the company.

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