Marriott Questions 2018-Compatibility Mode- Saved to this PC rences Mailings Rev

Question

Marriott Questions 2018-Compatibility Mode- Saved to this PC rences Mailings Review View Help Tel me what you want to do Aa - Nomel 1No Spac. Heading 1 Heading 2 le Subtitle Subtie Em Emphasis NAME Marriott Questions Styles Watch CNBC Original, HOTEL: BEHIND CLOSED DOORS AT THE MARRIOTT 1. Name two major external issues facing the hotel industry today. Identify whether they are opportunities or threats. 2. Which 5 Force impacts the most on the industry and why? 3. What are the major issues in running and managing the Marriott? Rise of competitors like AIR BNB, tough competition in the hospitality industry with new entrants and old entrants revamping their business strategy and their brand image 4. Identify and explain one of the corporate strategies that the Marriot is enacting. s. ON the BACK - Identify major components of the Value Chain Analysis for the Marriott. What is the basis of their value creation. 6. Explain how the Marriott creates value through the value chain. What is the generic strategy of the Ritz Carleton? Explain how it achieves this strategy 7. 8. Describe the leadership at the Marriott. What adjectives would you use to describe them and what have the done for the firm. 9. What type of culture does the Ritz Carleton have? Explain

Explanation / Answer

The two major external issues facing the hotel industry are :

a. Higher competition : Travel and tourism industry is a fast growing industry and as people are travelling quite offen these days the demand for a perfect accomodation is also increasing. Due to this demand the competition in this sector is growing day by day and this has emerged as a major challenge in the hotel industry.

All high competition is a threat but this can be used as an opportunity by providing superior quality service and accomodation. By focusing on some unique ways to satisafy customers a particular hotel can offset its competition and outshine in the hotel industry.

b. Economic condition of the country : The country's economic condition has a direct impact on the performance of a hotel. Due to poor economic condition the staff employed in this sector might not be trained enough to meet international standards.This can act as a threat to the hotel industry as the demands of the customers are changing every now and then.

( post questions separately)

Related Questions

Navigate

• Browse (All)
• Browse M
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.