Have you considered which kinds of businesses or services get consumers most ups

Question

Have you considered which kinds of businesses or services get consumers most upset? If you did, you probably noticed that the most upsetting organizations are service firms and government agencies. Some of these include: banks, auto repair places (in fact, almost all repair places), auto license bureaus, doctors offices, credit bureaus, service at restaurants, etc.

Some of these organizations seem almost indifferent to the wants and needs of their customers. That provides an excellent opportunity for someone to become a hero by making such organizations more responsive and, thus, more profitable. Organizations that are customer focused have captured a huge market share by offering fast and convenient services and by avoiding long customer lines. Actually, the marketing of services is relatively easy because service organizations can more readily adapt to the specific needs of specific customers. Do they? Most often, the answer is no. Therein lies the opportunity. If you want to capture a huge share of the service market, it has been demonstrated that all you must do is listen to what consumers want and give it to them.

The secret to service marketing is to listen to consumer wants and needs and constantly adapt to those wants and needs as circumstances change. If you do that, you will only need minimal effort to generate positive word of mouth that will guarantee success.

Answer the following questions using complete thoughts and sentences. (Minimum 8-10 sentences per question.)

1. Ask five different people which companies or organizations cause them the most grief? Based on your conversations with these five people, what could companies do to lessen such hassles and capture more of the market from competitors who do not make such changes?

2. In your opinion, is Ashland University responsive to student wants and needs? Give examples either positive or negative. How could it be improved?

3. Describe the product (education) here at Ashland University in terms of the 4 characteristics of services discussed in the text (intangibility, perishability, inseparability, and heterogeneity/standardization of services).

Explanation / Answer

I went out and asked 5 people about the companies for the organisation that caused in brief. All of them was pointing towards extremely bad customer care service as well as usage of bad words or behaviour by the company. One of the best examples walmart which created a blunder on its pricing where the price of the product what's different in its website and different in it's store. When asked on this is specific issue Walmart reacted in lament way and refused to give any explanation on the specification.

Increasing the level of communication towards the customer as well as providing a positive customer care environment would be the most efficient part of any organisation to overcome these specific issues. By having a customer centric approach, these organisations can improve their overall market situation at a huge margin.

Ashland University is doing very good in providing proper and adequate services to its students. By providing proper educational services as well as extra facilities to the patient ashland University is definitely increasing its level of care which is provided to the students in a positive way. Finest example of better services towards the students is the library. Library has a very big availability of the books as well as frequently updated which is a necessity of such big University.

For Answering this question physical access to the university is required as answering the question without having any information about the environment of the university would be inadequate.

Related Questions

Navigate

• Browse (All)
• Browse H
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.