QUESTION 1 Generally, the less direct the foreign market entry method, the fewer

Question

QUESTION 1

Generally, the less direct the foreign market entry method, the fewer the administrative burdens.

True

False

2 points   

QUESTION 2

Choice of entry method is very important due to the impact on the rest of the marketing program.

True

False

2 points   

QUESTION 3

The foreign market entry mode in which the manufacturer utilizes a third party for the export transaction is known as:

indirect exporting.

direct exporting.

contract manufacturing.

intensive distribution.

2 points   

QUESTION 4

A sales channel is

the method in which products are moved through the marketplace.

the pricing boundaries that define a market.

the export transportation method.

a firm's foreign market entry mode.

2 points   

QUESTION 5

The use of heavy consumer advertising to bring customer demand back to the manufacturer is known as a(n)

direct strategy.

push strategy.

pull strategy.

indirect strategy.

2 points   

QUESTION 6

A key decision in global marketing is whether or not to standardize or adapt products for foreign markets.

True

False

2 points   

QUESTION 7

Products in which technical specifications or usage are uniform tend to be uniform internationally.

True

False

2 points   

QUESTION 8

Many characteristics affect the degree of product standardization. Managers would typically choose a more standardized approach if

production costs currently were low and margins high.

competitors currently were using an adaptation strategy.

the target market shared the common needs of customers in the home market.

the technical product standards were country specific.

2 points   

QUESTION 9

What basic consumer characteristics are particularly important for developing a new product development strategy?

Conditions of use and ability to pay

Sales channel preferences

Buying habits

Color and taste preferences

2 points   

QUESTION 10

Advertising expenditures are affected in part by government regulations and the level of economic development.

True

False

2 points   

QUESTION 11

In a global marketing campaign, when is a standardized promotional message feasible?

When the industry itself is global.

If the product is a consumer product with various types of buyers.

When the promotional message mostly involves graphics.

If the product is primarily used the same way in each country.

2 points   

QUESTION 12

In general, which of the following international branding strategies results in the maximum marketing efficiency?

Multiple brands (in one market)

Single brand (in one market)

Local brands

Worldwide brand

2 points   

QUESTION 13

When a firm is entering a foreign market, what is the primary benefit of using private brands?

The cost to protect the private brand is lower, and the protection is stronger.

The cost to protect the private brand is higher, but the protection is stronger.

Market penetration can be faster and at a lower overall cost.

Market penetration can be faster although at a higher overall cost.

2 points   

QUESTION 14

What would be a suitable resource to help determine product labeling requirements in a foreign market?

World Bank Development Indicators

UN Comtrade

USDOC Country Commercial Guides

USATradeOnline

2 points   

QUESTION 15

Effective supply chain management

includes involvement from all departments within the firm.

must come first from lower-level departments.

primarily involves a focus on logistics.

is a singular focus on cost containment.

2 points   

QUESTION 16

What role should the international marketing manager have in supply chain decisions?

This role varies by companies but at the least the manager should have some influence on decisions.

The primary role is in pricing decisions because this has the greatest impact on potential sales.

Generally very little because best practice is to separate the functions due to potential conflicts of interest.

Quite a lot because nearly all global firms have integrated the supply chain management into the marketing area.

2 points   

QUESTION 17

Effective distribution decisions as a firm grows internationally

are primarily driven by product costs and quality concerns.

are primarily driven by product quality concerns.

revolve mostly around standardization versus adaptation.

involve maximizing the effectiveness of meeting customer needs versus containing costs

2 points   

QUESTION 18

Price bundling occurs when

quantity discounts are offered.

regional pricing strategies are set.

one price is quoted for the simultaneous purchase of a group of various products and/or services.

various items of a product line are priced the same.

2 points   

QUESTION 19

If a firm has been proven to have utilized dumping prices in a country, restitution can be achieved through the use of

countervailing duties.

exchange duties.

allocation duties.

dumping duties.

2 points   

QUESTION 20

What are examples of product-specific factors that would fundamentally influence a firm's international pricing strategies?

Competitive pressures, cost structure, and life-cycle stage

Strategic objectives, competitive pressures, and cost structure

Cost structure, life-cycle stage, and demand

Life-cycle stage, demand, and product line

2 points   

QUESTION 21

How do distribution channels impact a firm's international pricing strategy?

The margin expectations of a given channel are not the same from country to country, which could impact channel decisions.

The costs and margin expectations of a given channel are not the same from country to country, which could impact channel decisions.

The costs expectations of a given channel are not the same from country to country, which could impact channel decisions.

Generally, there is very little impact because distribution channels within an industry tend to be consistent from country to country.

2 points   

QUESTION 22

Trade in services between countries accounts for approximately 40 percent of all world trade.

True

False

2 points   

QUESTION 23

Service industries are likely to assume a more dominant role in the economy of

developing countries rather than in developed countries.

industrialized countries rather than developing countries.

emerging economies rather than mature markets.

countries with many state-owned enterprises.

2 points   

QUESTION 24

Kentucky Fried Chicken (KFC) has decided to incorporate more mechanized methods of producing and delivering its fried chicken in its outlets in Malaysia. KFC is attempting to reduce the __________ of services marketing.

intangibility

perishability

heterogeneity

homogeneity

2 points   

QUESTION 25

Which of the following is a trend in international retailing?

The trend toward large-scale retail stores, such as those commonly found in the U.S., is occurring in other countries as well.

The trend toward large-scale retail stores seen in the U.S. is not being seen in emerging markets due to low per capita income.

Home delivery remains solely a U.S. service.

Manufacturers are seeing increased power over retailers as economies grow.

a.

indirect exporting.

b.

direct exporting.

c.

contract manufacturing.

d.

intensive distribution.

Explanation / Answer

1. False

2. True

3. a. indirect exporting

4. a. the method in which products are moved through the marketplace.

5. c. pull strategy.

6. True

7. False

8. c. the target market shared the common needs of customers in the home market.

9. c. Buying habits

10. True

11. d. If the product is primarily used the same way in each country.

12. d. Worldwide brand

13. b. The cost to protect the private brand is higher, but the protection is stronger.

14. c. USDOC Country Commercial Guides

15. a. includes involvement from all departments within the firm.

16. d. Quite a lot because nearly all global firms have integrated the supply chain management into the marketing area.

17. d. involve maximizing the effectiveness of meeting customer needs versus containing costs

18. c. one price is quoted for the simultaneous purchase of a group of various products and/or services.

19. d. If a firm has been proven to have utilized dumping prices in a country, restitution can be achieved through the use of

20. b. Strategic objectives, competitive pressures, and cost structure

21. d. Generally, there is very little impact because distribution channels within an industry tend to be consistent from country to country.

22. False

23. a. developing countries rather than in developed countries.

24. a. intangibility

25. a. The trend toward large-scale retail stores, such as those commonly found in the U.S., is occurring in other countries as well.

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